Seth Goddin is a really wise guy. He’s my guru when it comes to business development.
In a pod cast I listened to recently I heard Seth’s 4 questions you should answer before doing anything else:
- Who is your next customer? i.e. what’s her outlook, hopes, needs, dreams, wants, etc
- What is the story she told about herself before she met you?
- How do you encounter her in a way that she trusts the story you want to tell her about what you have to offer?
- What changes are you trying to make in her, her life, her story?
Seth says you should start with these before you invest time in tactics, technology or scalability.
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NEW Business Development Managers Power of Seven group starts in Feb 15. Meet others in Dec. More details here.