Typically the term ‘Emotional Assets’ covers a broad spectrum of collecting categories that include fine art, contemporary design, rare stamps, ancient coins, etc.
However last week at a Power of seven meeting one of the members shared his intentions to invest in emotional assets with a different meaning. He described emotional assets as memories his kids would have of great times they had together as a family. He told of how he and his wife have decided to put money aside to spend on experiences/activities like holidays, special occasions and so on that their kids would never forget.
We loved it!