Once upon a time I gave this question some considerable thought. My conclusion was that if we truly believe the theory is correct but yet we find it difficult to put it into practice it is not the theory that is at fault, and it often gets rubbished in this case. No, my believe is that we need to practice to make the theory work. Just like we need to practice our skills to become excellent.

An example of this is the theory that says ‘invest in your people and you will have a better performing business’. All too often we rubish the theory. How often do we really invest in our people? such as investing time in what’s good for their development!